Test a Condom, Win a Year’s Supply
7/25/2012
Stockbyte/Thinkstock(NEW YORK) -- Want to be a condom tester and share your findings with the world? You may want to hop on a plane to Brazil, where the non-profit group DKT International is hosting its fourth condom tester contest.
Participants log on to a DKT website where they note they used the group’s low-priced, Prudence brand condoms and share their experiences with the product. The 100 best consumer stories will receive free condoms for a year.
DKT hopes nontraditional marketing efforts like the condom tester program will help counter cultural stigmas against using contraception.
“Contraception is more controversial than sex,” says Phil Harvey, founder and president of DKT International.
Those participating in the contest haven’t shied away from sharing some racy details, but if you want to read them, you’ll need to brush up on your Portuguese or use a translation tool. [Click here to check out the site]
So far, more than 3,000 stories have been submitted from Brazil as well as other countries. With the help of the program, DKT has sold more than one billion condoms in Brazil.
DKT markets and sells low-cost condoms in low-income countries with the help of donations from private organizations.
The group reports on the condom tester program this week at the International AIDS Conference in Washington, D.C., which it co-hosted with several other not-for-profit groups.
Copyright 2012 ABC News Radio